I think we should do the logo. Here is my logo brief that’s going up on UpWork. Only FYI.
Logo Design Brief for COROS AI, Inc.
Company Overview: COROS AI is a cutting-edge platform designed to help individuals master the Games of Life by developing essential personal and professional skills through AI-assisted coaching, learning, and mentoring. Our focus is on transforming human potential by blending deep ontological coaching with AI technology, guiding users to navigate relationships, moods, and decisions to shape their future.
Design Objectives: We are looking for a modern, clean, and timeless logo that reflects the core mission of COROS—helping individuals navigate life’s complexities and unlock their full potential. The design should balance a sense of personal connection and advanced technology while evoking trust, empowerment, and transformation.
Target Audience: Professionals, executives, and individuals seeking personal growth and enhanced self-management through innovative AI solutions.
Key Design Concepts (Ideas to Explore):
Mind-Meld Concept: A visual representation of the mind connecting with technology (AI as a companion), possibly with smooth, flowing lines to suggest seamless integration.
Games of Life: A subtle nod to the idea of games, personal development, and strategy. This could be reflected in geometric patterns, pathways, or dynamic shapes.
Personal Growth: Symbols of growth, like plants or abstract upward motion, to convey empowerment, evolution, and learning.
Relationships & Connection: Visual elements that suggest connection, partnership, and guidance.
Tone & Style:
Modern, minimalist, and professional
Elegant yet approachable
Reflective of trust and future-forward innovation
Color Preferences: We are open to your interpretation, but leaning toward a palette that evokes balance, calmness, and clarity—think neutral tones with subtle pops of color (e.g., blues, greens, or gradients representing growth and transformation).
Typography: We prefer clean, modern, and sans-serif fonts but are open to suggestions that complement the logo mark.
Deliverables:
Primary logo (with and without tagline)
Color and monochrome versions
Scalable vector format (AI, EPS) and web formats (PNG, SVG)
Icon/symbol that can be used independently of the text (e.g., for app icons)
We’re open to fresh ideas: While we have a couple of concepts in mind, we are open to creative interpretations and original suggestions from your team.
