Deliverables:
Logo design
Short logo: Tiger
Long logo: Tiger Botanicals
Font hierarchy
Examples of Logos and fonts used in
Presentation deck template
Mockups
Templates
Color Palette with primary and secondary colors
All files should be delivered as Adobe Illustrator files.
Brand Overview
Company Name: Tiger Botanicals
Mission Statement: We aim to bring to market clinically effective products that use sustainable sourced and high-quality organic ingredients, eco-friendly packaging, and promote the bond between babies and kids.
Brand Personality
Tiger Botanicals is a brand that embodies:
Modernity: A contemporary approach to natural and organic care.
Family: A focus on strengthening the bond between parents and children.
Sustainability: A commitment to eco-friendly practices.
Luxury: A premium, high-quality experience.
Cute-chic: Evident that it’s for babies and kids.
Target Audience
Primary: Discerning parents. Health conscious consumers who seek safe, effective, and natural personal care products for their infants.
Secondary: Eco-conscious consumers who prioritize sustainability and ethical sourcing.
