We are seeking an experienced SEO specialist to develop and implement a comprehensive search engine optimization strategy for our website. This role requires a deep understanding of both technical SEO and content optimization, with a proven track record of improving search rankings and driving organic traffic growth.
Required Experience & Skills
-Proven track record of improving website rankings and organic traffic
-Expert knowledge of Google Analytics, Search Console, and SEO tools
-Strong technical SEO background with experience in site auditing
-Content optimization and keyword research expertise
-Experience with competitive analysis and link building strategies
Project Scope
Technical SEO
-Conduct comprehensive technical SEO audit
-Identify and resolve crawl errors, broken links, and indexing issues
-Optimize site architecture and URL structure
-Improve site speed and mobile performance
-Review and optimize XML sitemaps and robots.txt
-Implement proper HTTPS security measures
On-Page Optimization
-Review and optimize meta titles, descriptions, and header tags
-Implement effective internal linking strategy
-Optimize images with proper alt tags and compression
-Improve content readability and user experience
Content Strategy
-Conduct keyword research and identify content gaps
-Develop content optimization recommendations
-Create content calendar for new material
-Provide guidance on search intent optimization
-Recommend multimedia content opportunities
Off-Page SEO
-Analyze current backlink profile
-Identify high-authority link building opportunities
-Handle toxic backlink removal/disavowal
-Develop strategic partnership recommendations
Analytics & Reporting
-Set up comprehensive tracking and reporting
-Monitor key performance indicators
-Provide regular progress reports
-Track ROI and conversion metrics
Deliverables
-Initial comprehensive SEO audit report
-Monthly performance reports
-Detailed action plan with priorities
-Content optimization recommendations
-Technical SEO implementation guide
-Link building strategy document
-Regular status updates and strategy adjustments
Required for Proposal
-Your experience with similar projects
-Initial thoughts on our SEO needs
-Proposed approach and methodology
-Expected timeline for initial results
-Case studies/examples demonstrating past successes
-Your preferred tools and technologies
-Availability for regular check-ins
Selection Criteria
Demonstrated expertise in all aspects of SEO
Quality of past results and case studies
Understanding of our specific needs
Clear communication skills
Structured approach to project management
Value for investment
