About Me:
I am new to social media and want to launch as a new brand dedicated to celebrating all things vegan—from delicious, plant-based recipes to cruelty-free fashion and vegan-friendly travel. I aim to show the world that living vegan doesn’t mean sacrificing flavor, style, or fun. My goal is to help others embrace a plant-based lifestyle with ease and excitement, whether they’re already vegan, curious about plant-based living, or simply want to support their vegan friends and family.
As we launch this new journey, we’re looking for a Social Media Manager to help us grow our online community and share the very best of vegan life with the world. You’ll play a key role in shaping our social media presence, curating content, and engaging with our followers across multiple platforms. This is an exciting opportunity to be part of something fresh, dynamic, and meaningful from the very beginning!
I will capture photos and videos that showcase vibrant vegan food, fashionable cruelty-free outfits, and exciting vegan-friendly travel experiences.
Where I need your help:
Content Curation:
1. Edit and enhance video and photo content to align with our brand’s mission—showing that being vegan is fun, stylish, and easy!
2. Suggest creative content that highlights delicious recipes, chic vegan fashion, and the best vegan-friendly spots for dining out and travel.
Content Scheduling & Strategy:
1. Plan and schedule posts for Instagram, Facebook, and other social media platforms using Buffer or similar tools so we can work together on posts/strategies
2. Work closely with Kristyn to develop a content calendar that reflects key themes such as plant-based cooking, cruelty-free fashion, and vegan adventures.
Analytics & Reporting:
1. Track and analyze engagement, reach, and follower growth across platforms.
2. Share regular performance reports with Kristyn, with insights and suggestions for improving content and increasing engagement.
Time Commitment:
Initial Phase (First 2-4 Weeks): Approx. 10 hours per week
In the early stages, you will focus on content curation, planning, and strategy. I expect the first few weeks to have a higher time commitment while you build out the first few weeks of content with existing photos/videos that I have. The goal is to have at least one post per day.
Ongoing (After First 2-4 Weeks): Approx. 5-10 hours per week
As content systems and strategies become more streamlined, the time commitment should decrease as we have more posts scheduled for the long term.
Requirements:
Experience managing social media for lifestyle, food, fashion, or sustainability brands.
Strong skills in photo and video creation and editing.
Experience with social media management platforms like Buffer, Hootsuite, or Sprout Social.
A genuine passion for veganism, sustainability, and conscious living.
Strong communication skills with a focus on positive, engaging interactions.
Creative mindset, with a keen eye for aesthetics and the ability to create content that resonates with a diverse audience.
Open to feedback and willing to adapt content strategy based on insights and performance metrics.
Please send your resume, portfolio (or links to social media accounts you’ve managed), and a brief cover letter explaining why you’re excited about this role and the mission. We can’t wait to hear from you and explore how you can help us grow this exciting new venture!
