We are seeking an experienced and highly skilled Online Marketing Specialist to assist us in planning, executing, and managing comprehensive digital marketing strategies. The ideal candidate will have expertise in Amazon Advertising and a strong background in social media marketing across platforms such as YouTube, X (Twitter), LinkedIn, and Facebook. This role requires a strategic thinker with a proven track record of managing advertising campaigns and social media strategies to drive traffic, generate leads, and increase conversions.
The selected candidate will also be responsible for creating engaging content, managing social media accounts, and developing strategies to boost brand visibility and engagement.
Please provide a detailed proposal outlining your approach to marketing the GoTrust Idem Key based on the product information and target audience provided.
If you have a strong background in digital marketing, social media management, and a passion for helping businesses succeed in the digital space, we would love to hear from you. Please apply with your relevant experience and a proposal detailing your marketing strategy for our product.
Responsibilities:
• Amazon Advertising:
• Create, manage, and optimize advertising campaigns on Amazon Advertising to increase traffic and conversions.
• Analyze campaign performance metrics, prepare reports, and make data-driven recommendations for optimization.
• Social Media Strategy & Management:
• Develop and execute comprehensive social media strategies for platforms such as YouTube, X (Twitter), LinkedIn, and Facebook.
• Manage day-to-day activities on social media accounts, including creating, scheduling, and posting content.
• Develop engaging posts, articles, and campaigns to increase brand visibility and follower engagement.
• Monitor social media performance metrics and adjust strategies as needed.
• Marketing Strategy & Coordination:
• Conduct market research and competitive analysis to identify opportunities and stay ahead of industry trends.
• Assist in creating compelling ad copy, visuals, and promotional materials for both Amazon and social media platforms.
• Plan budgets effectively and ensure campaigns are cost-efficient with a high return on investment (ROI).
• Collaborate with the internal team to align marketing strategies with overall business goals.
Requirements:
• Proven experience with Amazon Advertising and social media management (YouTube, X (Twitter), LinkedIn, and Facebook).
• Strong understanding of digital marketing strategies, including SEM (search engine marketing), social media advertising, and PPC (pay-per-click) campaigns.
• Demonstrated ability to create and execute social media content strategies to engage followers and build brand presence.
• Analytical skills to evaluate data and metrics, optimize campaigns, and drive performance improvements.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Detail-oriented with strong organizational skills and the ability to manage multiple campaigns simultaneously.
Preferred Qualifications:
• Experience in planning and executing digital marketing strategies for e-commerce or related industries.
• Knowledge of additional digital advertising platforms and tools.
• Ability to provide creative solutions and innovative ideas for enhancing marketing efforts.
• Familiarity with A/B testing, conversion rate optimization, and marketing automation tools.
Product Information:
• Company Website: https://gotrustid.com
• Product: GoTrust Idem Key (a FIDO security key), available on Amazon: https://www.amazon.com/dp/B07YTL3Q1Y?ref=myi_title_dp
• Target Audience: Enterprise customers (B2B)
Key Deliverables:
The contractor should submit a proposal with:
1. An actionable Amazon Advertising strategy for the GoTrust Idem Key.
2. A detailed social media marketing strategy tailored to YouTube, X (Twitter), LinkedIn, and Facebook.
3. Examples of previous campaigns and results (if available).
