We are seeking a Freelance Data and Conversion Rate Optimization (CRO) Analyst to work with us on a one-off project for our e-commerce website, CoffeeRoast Co.
The goal of this project is to analyze user behavior data using TruConversion (our heat mapping and user behavior analysis tool) and provide a comprehensive report with actionable recommendations to improve our website’s conversion rate.
If you have a strong background in CRO, data analysis, and user behavior tools, and enjoy delivering immediate, impactful results, we’d love to hear from you!
Key Responsibilities:
– Use TruConversion to analyze heat maps, session recordings, and user behavior data.
– Identify pain points in the user journey and pinpoint conversion bottlenecks that may affect conversions.
– Conduct a thorough data analysis and provide a detailed report with actionable recommendations to optimize website performance.
– Present findings to our team in a clear and concise manner.
– Monitor short-term results after implementation (optional, based on availability).
Requirements:
– Experience: 3+ years in Conversion Rate Optimization (CRO) and data analysis.
– Tools Knowledge: Proficiency with heat mapping and session recording tools (e.g., TruConversion, Hotjar, Crazy Egg, or similar).
– Analytical Skills: Strong ability to analyze data and translate it into actionable recommendations.
– A/B Testing: Proven experience in designing, running, and analyzing A/B and multivariate tests.
– UX/UI Understanding: Familiarity with user experience (UX) and user interface (UI) principles.
– E-commerce Experience: Previous experience working with e-commerce websites is a plus.
– Availability: Ability to deliver the project within a defined timeline.
Project Scope & Timeline:
– Scope: This is a one-time, project-based role focused on providing insights and recommendations for our website’s conversion rate optimization.
– Timeline: The project is expected to be completed within 2-4 weeks from the start date, depending on the agreed deliverables.
Initial Screening Questions:
Please answer the following three questions in your application. These will help us evaluate your expertise and approach to CRO:
1. CRO Experience: Describe a recent CRO project where you used heat mapping or session recording tools. What were your main findings, and how did you use these insights to improve conversions?
2. Metrics and Analysis: What key metrics do you prioritize when analyzing user behavior data, and how do you ensure your recommendations align with business goals?
3. Success Stories: Share an example of a conversion rate improvement you achieved. What was the percentage improvement, and what specific steps did you take to accomplish it?
Thank you and looking forward to your proposal.
