Little Bogan Books is an independent children’s book publisher on a mission to increase diversity in children’s literature one book at a time.
We’re seeking an experienced email marketing strategist and designer to create a high-performing book launch email campaign sequence for our children’s brand. This role combines strategic thinking, design expertise, and a deep understanding of email marketing to drive sales and engagement.
Scope of Work:
Book Launch Email Campaign Sequence
Platform: Klayvio
Develop a sequence of emails (pre-launch, launch day, and follow-up/ approximately 10 emails) with compelling, sales-driven copywriting.
Creative Design: Design email templates in Canva, ensuring alignment with our branding guide and incorporating clickable CTAs to drive urgency.
Audience Understanding: Demonstrate a clear grasp of the buyer vs. user dynamic (parents purchasing for children).
Ideal Candidate Qualifications:
Proven experience creating email campaigns that drive sales for consumer-facing brands, ideally within the children’s space.
Skilled in designing visually engaging emails using Canva.
Familiarity with Klayvio for email marketing.
Strong copywriting skills to craft CTAs and messaging that convert.
Knowledge of customer behavior and user experience in the children’s brand niche.
Budget & Timeline:
Looking for a mix of experience and value
Timeline is flexible
Application Requirements:
Please include the following in your proposal:
A brief introduction to your experience with email marketing and design.
Examples of previous campaigns (preferably for children’s brands or e-commerce).
Confirmation of familiarity with Canva and Klayvio.
Your proposed timeline for completing this project.
Let’s work together to create a memorable and impactful campaign!
