Overview
We are looking for a talented designer to create five (5) social media creatives that celebrate specific delegation milestones for DReps (Delegated Representatives) within the Cardano ecosystem. These designs will be published on our social channels under the Intersect brand.
About Intersect
Intersect is a membership and community-based organization driving Cardano’s governance and innovation.
Our aim is to accelerate the growth of the Cardano ecosystem by supporting, guiding, and celebrating key achievements.
We are committed to maintaining a professional, forward-thinking, and community-focused tone throughout all our communications.
Project Goals
Highlight DRep milestones when total delegation hits 5, 6, 7, 8, 9, and 10 billion ADA.
Celebrate the Cardano community’s achievements in a visually compelling and memorable way.
Reinforce Intersect’s position as a leader in Cardano governance and community engagement.
Scope of Work
Five (5) social media graphics to mark these specific milestones:
5bn ADA
6bn ADA
7bn ADA
8bn ADA
9bn ADA
10bn ADA
Note: We only need five unique designs. You may create variations that can be adapted for multiple milestones if needed, but we expect each milestone to have its own final creative.
Platform & format
Social platforms: Twitter/X, LinkedIn, and/or Instagram.
Dimensions: Minimum 1080 x 1080 px (square) or a design that can be adapted to 16:9 if needed.
High-resolution files (PNG, JPG) plus source files (AI, PSD) are expected as final deliverables.
Branding requirements
Must follow Intersect brand guidelines (colors, fonts, logo usage).
Adhere to a cohesive design style that reflects innovation, professionalism, and community spirit.
Copy
Minimal text is preferred—focus on the milestone number and a brief celebratory phrase (e.g., “Congratulations on reaching 5bn ADA!”).
Final text to be provided or refined in collaboration with our team.
Deliverables
Five milestone graphics in both print-ready and web-optimized formats (PNG/JPG).
Source files in Adobe Illustrator or Photoshop (AI/PSD).
Brief usage guidelines (if needed) explaining how to adapt each creative for different platforms.
Brand Guidelines
You will receive a brand kit with the following details:
Color Palette – Primary and secondary colors, including hex/RGB/CMYK codes.
Typography – Approved fonts (headline, body, accent).
Logo Files – Primary and secondary logo variations.
Do’s and Don’ts – Instructions on maintaining brand consistency, spacing, and usage.
All final designs must align with these guidelines to ensure brand consistency across platforms.
Tone & Style
Celebratory and engaging – Reflecting milestones and achievements.
Forward-thinking and modern – Show that Intersect is at the cutting edge of Cardano governance.
Professional – While celebratory, ensure visuals reflect trust and credibility.
