Overview
The goal of this video demo is to provide a relatively simple walkthrough of the core product, with a brief showcase of some additional modules. It will be primarily based around a series of screen-capture videos (using “Screen Studio” software) provided by the client, which will require some editing for clarity and brevity; and includes some title cards, and intro/outro graphics.
The product in the demo(www.tracebit.com) is a software platform that is constantly being updated with new features. So the final video should be capable of being updated by others, using new screen capture snippets. Because of this, it is strongly preferred that the screen-cap editing is done in “Screen Studio.”
Related Documents (Attached):
– Storyboard, including preliminary script
– Outline of the visual elements
– Existing demo is here https://www.loom.com/share/5a0382bd36b54a18bac0808239e2cd48?sid=6a7b502d-5a7f-49d7-95f4-e1a2da64de29
[This is a basic, unedited screencap (which is why we need a new one!). It’s included here as reference, but there will be a new screencap provided]
Here’s an example from the same industry:
Basic Flow: [Total 3-4 minutes]
Intro: “Tracebit platform is….” (10s)
Scope: “This Demo will show you….” (10s)
Platform Demo: “Here’s how you deploy security canaries to your AWS Cloud” (120s)
Other Features: “Tracebit can also protect Azure, your Endpoints, Identity and Applications” (45-60s)
Next Steps: “Book a live Demo with one of our co-founders” (5s)
Outro: Simple graphic with some social proof (10s)
Logistics
– The screen captures will be created by the Client, using Screen Studio. They will need some level of additional editing.
– Logos, branding guidelines and any existing graphic elements (from website etc) will be provided by the Client
– The storyboard has been created to allow us to add/remove sections without reproducing the entire video. For example, replacing the Azure screencap with an updated version; adding new features etc
The video should:
– Include title cards or bold captions to split sections, which also allows us to easily add new sessions later
– Be structured in a way that allows users to jump forward to the next chapter
– Include a clickable CTA at the end, to go to the ‘Book a Demo’ page on the website [This could be done in Vimeo/YouTube]
– Be editable by the client after the project is completed, as the product evolves
