Special Trade Services, a growing company specializing in contractor licensing and compliance services across the East Coast, is seeking an experienced Google Ads Manager to optimize and scale our PPC campaigns.
Required Experience & Skills:
3+ years of hands-on Google Ads management experience
Proven track record managing budgets of $1,000+ monthly
Experience in B2B advertising, preferably in the construction or professional services industry
Strong understanding of conversion tracking and analytics
Expertise in search, display, and remarketing campaigns
Experience with landing page optimization and A/B testing
Data-driven approach with strong analytical skills
Key Responsibilities:
Manage and optimize Google Ads campaigns targeting contractors and construction businesses
Create and test ad copy that resonates with our target audience
Set up and maintain conversion tracking
Perform keyword research and competitor analysis
Provide weekly performance reports and insights
Optimize campaigns for specific geographic regions (NY, NJ, CT, PA, DE, and SC)
Work closely with our team to align PPC strategy with business goals
Project Scope:
Required Deliverables:
Weekly performance reports
Monthly strategy updates
Regular optimization recommendations
A/B testing results and insights
Ideal Candidate Will Have:
Experience in the construction industry or contractor services
Knowledge of local service ads and Google Business Profile optimization
Understanding of contractor licensing and compliance (bonus)
Strong communication skills and proactive approach
Experience with call tracking and phone lead optimization
Please include in your proposal:
Examples of successful Google Ads campaigns you’ve managed
Your experience with B2B advertising
Your approach to geographic targeting and local service ads
Your availability for weekly check-ins
Questions about our business and target audience
Our business hours are Monday through Thursday, 8:00 am to 6:00 pm EST, with Friday appointments available.
