We are Tropic Delights, an international e-commerce store specializing in West African and Caribbean groceries, health, and home products. We are seeking a skilled and creative Digital Marketing Specialist to help us establish and grow our online advertising presence on Google, Facebook, and WhatsApp.
Responsibilities:
Develop and implement cost-effective ad strategies for Google, Facebook, and WhatsApp to promote our products and reach our target audience.
Conduct market research to identify the best channels and approaches for reaching West African and Caribbean communities, as well as other potential customers.
Set up, monitor, and optimize ad campaigns to ensure maximum ROI within a tight budget.
Analyze campaign performance data and provide actionable insights and recommendations for improvement.
Collaborate with our team to create compelling ad creatives and messaging tailored to our audience.
Requirements:
Proven experience in digital marketing and managing ad campaigns on Google, Facebook, and WhatsApp.
Familiarity with targeting international audiences, particularly in the West African and Caribbean markets.
Strong analytical skills and the ability to optimize campaigns for performance and cost-effectiveness.
Excellent communication skills and the ability to work collaboratively with our team.
Knowledge of e-commerce marketing best practices.
Budget:
We are working with a tight budget and are looking for a candidate who can deliver results efficiently and creatively within these constraints.
Why Join Us:
Be a part of a growing e-commerce brand with a unique focus on West African and Caribbean products.
Opportunity to shape and lead our digital marketing efforts from the ground up.
Flexibility in work hours and the chance to work remotely.
If you are passionate about digital marketing and enjoy tackling challenges to create meaningful results, we would love to hear from you!
