We are seeking a highly skilled and creative Direct Response Video Ad Specialist to join our dynamic marketing team. The ideal candidate will have extensive experience in creating compelling video ads that drive direct response actions, particularly in the e-commerce sector. This role requires proficiency in crafting impactful content tailored for platforms such as YouTube and TikTok.
Key Responsibilities:
• Develop and produce high-quality, engaging Direct Response video ads for e-commerce products using in-house content, UGC, and other creative assets.
• Utilize creativity and storytelling techniques to capture the target audience’s attention and drive conversions.
• Stay updated on platform-specific trends, algorithm changes, and best practices to maximize ad performance.
• Conduct research to understand the target audience’s preferences, behaviors, and pain points.
• Tailor video ad content to resonate with specific demographics and interests of the target audience.
Requirements:
• 3+ years of video editing experience.
• 1+ years of experience in creating Direct Response video ads.
• Experience in creating video ads for YouTube and TikTok.
• Ability to juggle multiple edits & projects in a fast-paced setting.
• Portfolio showcasing Direct Response video ads in the e-commerce sector.
• Deep understanding of e-commerce marketing and the ability to translate product features into compelling video content.
• Innovative and creative mindset with the ability to think outside the box.
• Strong storytelling skills to create emotionally resonant video content.
• Ability to effectively present ideas and collaborate with team members.
• Adaptability to changing trends and algorithms in digital marketing.
• Proficiency in Adobe Creative Suite.
Benefits:
• Bonuses: Additional bonuses averaging $250-$450 bi-monthly for high-performing videos.
• Paid Time Off (PTO): 17 days annually (pro-rated based on start date).
• Special Occasions: $50 birthday bonus.
• Gym & Training Fees: Reimbursement of up to $30/month for gym memberships.
• Education: Access to top courses and learning resources.
• Performance Bonus: Eligibility for performance-based bonuses.
• Work Environment: Flexible remote work with clear deadlines and support.
• Career Growth: Opportunities to expand your role as the company grows.
