Project Overview:
We need a single-sided design for a stay-flat rigid mailer (11 x 13.5 inches) for our Edible Icing Sheets. The design is nearly complete and requires polishing, refining, and finalization to ensure it’s print-ready, cohesive, and visually striking.
Key references for this project:
Primary Design Concept/Idea (Figma reference provided)
Final Design Should Be Clean (Figma reference provided)
Figma link: https://www.figma.com/design/mREbnLN0UCg5FW5ezm9L9u/Eat-it-Too-design-project
Additionally, a 12-sheet variation will require minor adjustments:
Quantity: 12 sheets
Net Weight: Adjusted accordingly
Visual Differentiator: (e.g., colored tab or badge for easy identification)
Product Overview:
Product Name: Edible Icing Sheets
Key Features: Thin, flexible sugar-based sheets designed for edible ink printing; ideal for cakes, cookies, and desserts.
Differentiators: Made in USA, user-friendly for all skill levels.
Target Audience:
Primary: Parents (family celebrations, fun desserts)
Secondary: DIY Enthusiasts (trendy, creative baking projects)
Tertiary: Professionals (bakeries, personalized desserts)
Demographics: Primarily female (70–80%), ages 25–45, nationwide (urban and suburban).
Design Style & Aesthetics:
Primary Design Concept/Idea: Layout and visual reference.
Final Design Should Be Clean: Guidance for a polished final look.
Overall Look: Bold, clean, and visually striking with purposeful use of whitespace.
Typography: Modern sans-serif fonts for readability.
Imagery: Clear visuals showing product functionality.
Color Palette: Bold, vibrant accents or refined neutrals, prioritizing clarity and impact.
Design Hierarchy & Key Focus Areas:
1. Top Section – Logo Placement:
Place the “Eat It Too” logo at the top of the design.
Use either the stacked or single-line version based on design balance.
2. Center Section – Critical Real Estate:
Primary Focal Point: Must immediately communicate what the product is and does.
Elements to Include:
Bold Product Name: “Edible Icing Sheets”
Core Descriptor: “Perfect for Custom Cake Printing & Decorating”
Illustrations: A printer actively printing a design and a decorated cake, cupcake, or cookie showcasing the icing sheets.
Tagline: “Print Your Cake and Eat It Too” (ideally integrated into visuals).
3. Supporting Text & Badges:
“Specifically Designed for Use with Edible Ink Printers!” (Supporting text)
“Made in USA” (Bold, prominent, bottom-left corner)
Kosher Badge (Clearly visible)
4. Supporting Visual Details:
Playful design elements (e.g., stars, sprinkles, squiggles) to enhance the visual appeal without clutter.
5. Bottom Section – Utility Information:
Nutrition Facts (Vertical Layout)
Quantity: 25 sheets
Color: White
Sheet Size & Printable Area: 8.5” x 11” / Printable Area: 7.5” x 10”
Net Weight: 500g
Manufacturer: Eat It Too, Miami, FL 33136
Website: www.eatittoo.co
QR Code Placeholder: “Need to Contact us? Want More Design Ideas? Scan Here”
Nutritional Facts (Vertical Layout)
Serving Size: 1 edible sheet (20g)
Servings per Container: 25 (500g)
Calories: 125
Total Fat: 0g (0%)
Cholesterol: 0mg (0%)
Sodium: 0mg (0%)
Total Carbohydrates: 1g (0%)
Total Sugars: 1g (0%)
Protein: 0g (0%)
Ingredients: Water, corn starch, corn syrup, cellulose, sugar, oil, modified starch glycerine, polysorbate, vanilla, artificial color, citric acid.
Key Messaging:
Core Value Proposition: “Create stunning, custom desserts effortlessly with premium edible icing sheets.”
Tagline: “Print Your Cake and Eat It Too” (Integrated visually).
Differentiators: Professional quality, Made in USA.
Focus for Final Design:
Center as Priority: The center must immediately communicate product clarity and purpose.
Refinement, Not Reinvention: The layout is complete; focus on polish and balance.
Whitespace: Maintain clean spacing for clarity.
Consistency with References: Align with Primary Design Concept/Idea and Final Design Should Be Clean.
Next Steps:
Review Figma References: Ensure alignment with Primary Design Concept/Idea and Final Design Should Be Clean.
Refine Design: Polish visuals, text hierarchy, and layout details.
Prepare Print-Ready Files: Ensure dieline specifications and technical requirements are met.
Deliverables:
Print-Ready Design Files for the 25-sheet version.
Print-Ready Design Files for the 12-sheet variation (text updates and minor visual differentiation).
We’re excited to see the final refined design come to life. Please share relevant portfolio samples with your application.
Looking forward to collaborating!
