About Us:
Ahava Yoga is a holistic yoga studio focused on creating a welcoming space for all students, offering a range of yoga classes from hot yoga to restorative options. We’re seeking a highly organized and versatile Executive Assistant to support our operations, with a primary focus on helping grow our studio through effective marketing, social media management, and administrative support. This is an ideal role for someone who is proactive, detail-oriented, and passionate about the wellness industry.
Role Summary:
The Executive Assistant will work closely with our studio owner to streamline operations, expand our online presence, and manage day-to-day administrative tasks. Your efforts will directly impact the growth and community engagement of our studio. Key areas of focus include marketing, social media content creation, email campaigns, and administrative tasks related to studio operations and memberships using Mindbody. We’re looking for someone who can bring fresh ideas, take initiative, and support the studio’s mission to foster wellness and connection.
Key Responsibilities:
• Marketing & Social Media:
• Develop, schedule, and manage social media content across platforms (Instagram, Facebook, etc.) to build brand awareness, maintain a consistent posting schedule, and engage with our community.
• Create and execute content calendars, brainstorming innovative ideas aligned with our brand and studio events.
• Design basic graphics and posts using tools like Canva or similar software.
• Respond to comments and messages on social platforms to foster engagement and community.
• Email Marketing:
• Draft, schedule, and send marketing emails, including monthly newsletters, promotions, and event updates.
• Assist in building and segmenting email lists to effectively reach different member groups and drive attendance.
• Track and analyze email performance metrics to optimize engagement and continuously improve communication strategies.
• Administrative Support:
• Manage studio bookings, memberships, and client accounts using the Mindbody platform.
• Assist with scheduling classes, workshops, and special events.
• Track and organize membership data, payments, and attendance to identify trends and support growth and retention efforts.
• Help streamline other administrative tasks and improve efficiency wherever possible.
Qualifications:
• Experience: At least 1-2 years of experience in a similar role, ideally within the wellness, fitness, or hospitality industry.
• Marketing & Social Media Skills: Proven experience in managing social media content calendars, creating posts, and engaging with online communities. Familiarity with Canva, Hootsuite, or similar tools is a plus.
• Email Marketing: Experience with creating email campaigns, especially through platforms like Mailchimp or Constant Contact.
• Administrative Skills: Comfortable with using software like Mindbody for booking and client management. Highly organized and detail-oriented with excellent time-management skills.
• Communication: Strong written and verbal communication skills, with a positive and professional demeanor.
• Proactivity & Initiative: A self-starter who brings new ideas to the table, takes ownership of tasks, and actively contributes to studio growth.
• Versatility: Able to handle a variety of tasks and responsibilities independently, adapting as needed to support the studio’s evolving needs.
Nice-to-Haves:
• A background or interest in yoga, wellness, or fitness.
• Experience with additional marketing channels (e.g., website management or local partnerships).
• Basic graphic design skills.
Benefits:
• Flexible hours with the potential for remote work.
• Free or discounted yoga classes and studio events.
• Opportunities for professional growth within a supportive, wellness-focused environment.
