We’re a cybersecurity incident response simulation SaaS platform targeting mid-to-senior-level Information Security and IT professionals in the US and Canada. Our primary marketing objective is to generate leads—specifically, demo requests of our software.
We currently spend $1,000/month on LinkedIn Ads and $1,000/month on Google Ads, but we’re open to adjusting budgets modestly based on the results of your analysis and recommendations. We’ve made numerous optimizations in the past (both on our own and with other freelancers), but we’re seeking a fresh, expert perspective.
WHAT WE’RE LOOKING FOR:
• B2B Advertising Experience: Must have a track record of successful B2B lead generation campaigns.
• SaaS & Cybersecurity Preferred: Experience with SaaS marketing is highly desired, and any background with cybersecurity is a big plus.
• Proven Results: Ability to share metrics (anonymously is OK) from previous campaigns (e.g., increased CTR, lowered CPA, improved conversion rates).
SCOPE OF WORK:
1. Audit & Analysis:
• Review existing Google Ads & LinkedIn Ads campaigns (keywords, targeting, ad copy, landing pages, etc.).
• Assess current KPIs, including lead volume, cost per lead, and conversion quality.
2. Recommendations:
• Provide a written report with data-driven insights.
• Suggest optimizations to improve lead quantity and/or quality (could include ad copy revisions, audience targeting strategies, landing page tweaks, etc.).
• Advise on whether we should continue investing in these channels or consider other platforms or tactics.
3. (Optional) Implementation & Ongoing Management:
• Depending on the recommendations, we may engage you to implement changes and/or manage ongoing campaigns.
• This may include frequent performance tracking, testing, and reporting.
HOW TO APPLY:
1. Introduce Yourself: Briefly share your background and relevant experience.
2. Relevant Case Studies: Show specific examples or metrics from past campaigns.
3. Availability: Confirm that you can deliver the initial audit and recommendations within 5-7 days.
4. Questions: Please ask any questions that will help you to estimate the cost and timeframe of this project.
I look forward to meeting you!
