Position Overview:
We are seeking a talented and experienced freelance Ad Creative Designer with a background in the garage door industry to craft visually engaging and impactful advertising creatives. This role focuses on creating compelling visuals that drive brand awareness and customer engagement for two distinct garage door installation and service brands. The ideal candidate understands the nuances of residential homeowner preferences and excels at translating brand messages into eye-catching designs that inspire action.
Key Responsibilities:
-Design visually appealing and cohesive ad creatives for use across multiple platforms, including Facebook, Instagram, Google Ads, and other digital channels.
-Develop ad visuals and graphics that effectively communicate key brand messages, offers, and value propositions tailored to residential homeowners.
-Collaborate with the marketing team to align creative concepts with overall campaign strategies and goals.
-Ensure all creative designs are consistent with each brand’s identity, tone, and style guidelines.
-Create assets optimized for a variety of formats, including static images, carousel ads, video thumbnails, and animated content.
-Analyze performance data and incorporate insights to refine and improve ad creative effectiveness.
-Stay up-to-date with trends in advertising design, digital marketing, and the home services industry to ensure campaigns are innovative and effective.
Qualifications:
-Proven experience as an ad creative designer, preferably in the garage door, home services, or similar industries.
-A strong portfolio showcasing expertise in creating high-performing ad creatives for digital platforms.
-Proficiency in graphic design software such as -Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.) or equivalent tools.
-Familiarity with best practices for social media and digital advertising formats.
-Strong understanding of residential homeowner demographics and consumer behavior.
-Excellent attention to detail and the ability to produce polished, professional designs under tight deadlines.
-Strong communication skills to collaborate effectively with team members and stakeholders.
Preferred Qualifications:
-Experience working with garage door installation and service brands or related industries.
-Knowledge of branding and messaging strategies for home services companies.
-Familiarity with performance metrics and tools to evaluate ad effectiveness, such as Google Analytics or Facebook Ads Manager.
Position Details:
-Type: Freelance (Contract-based)
-Work Location: Remote, with potential periodic meetings via video conference.
-Project Scope: Ongoing ad creative development for two brands, with an emphasis on campaigns designed to enhance brand awareness and homeowner adoption.
-Compensation: Competitive, based on experience and project scope.
How to Apply:
Interested candidates should submit:
-A resume highlighting relevant experience.
-A portfolio featuring recent ad creative projects, especially within the home services or garage door industries.
