Website Development & Tracking Optimization:
* Implement tracking triggers to monitor user actions, such as appointment bookings, service inquiries, and page interactions, using tools like Google Tag Manager (GTM).
* Configure events and goals in Google Analytics 4 (GA4) to measure key user behaviors and conversions.
* Develop or integrate custom web solutions that provide insights into the effectiveness of ad campaigns.
Google Ads Management & Retargeting:
* Analyze ad performance data and implement strategies to improve click-through rates (CTR) and conversion rates.
* Set up dynamic retargeting campaigns to engage potential customers who visited the site but did not book.
* Optimize ad copy, targeting, and bidding strategies based on tracked user behavior and campaign performance.
Technical Expertise:
* Proven experience in WordPress development, including customizing themes and plugins.
* Strong understanding of Google Tag Manager, Google Analytics (GA4), and Google Ads.
* Knowledge of event-based tracking and conversion setup using GTM and GA4.
* Proficiency in HTML, CSS, JavaScript, and PHP for custom web solutions.
Marketing Proficiency:
* Experience setting up and managing Google Ads campaigns with a focus on retargeting and performance optimization.
* Familiarity with audience segmentation and dynamic remarketing strategies.
It is for a salon that uses Square appointments on a WordPress website. Google ads have been running for the past few years.
