We seek a skilled Google Analytics and Heap expert with extensive experience. You must possess in-depth knowledge of these platforms, demonstrate meticulous attention to detail, and be ready to optimize our data effectively. We want to hear from you if you have the skills to enhance our analytics strategy and set up new complex analytics and instrumentation.
This role includes, but is not limited to:
– Setting up core and advanced tracking to capture critical data points.
– Configuring traffic sources to map user origins and evaluate campaign performance accurately.
– Implement custom analytics to monitor engagement across both new and returning users.
– Defining key user journeys to analyze site navigation and interactions thoroughly.
– Tracking conversion rates and identifying leading opportunities and obstacles.
– Synchronizing data between Google Analytics and Heap to ensure reliable reporting.
– Training 2-3 team members to manage and adjust analytics independently.
This is a one-time setup role with the potential for occasional ongoing support. We require a professional with substantial expertise in Google Analytics, Heap, data syncing, and effective training capabilities.
