Project Overview:
I am seeking a Klaviyo email marketing specialist to help us optimize and reactivate our substantial customer database. Our marketing strategy is primarily email-focused, and we need expertise in properly utilizing our existing customer data.
Scope Clarification
In Scope:
Technical Klaviyo platform expertise
Strategic guidance on segmentation capabilities
Flow architecture consultation
Email marketing best practices implementation
Database management and optimization
Out of Scope:
Email content creation
Email design
Direct management of marketing strategy
Campaign execution
Key Requirements:
Audit and clean our existing database of 100,000+ customer records
Develop and implement a responsible reengagement strategy following email marketing best practices
Establish proper segmentation and suppression lists
Ensure compliance with email deliverability standards and privacy regulations
Demonstrate deep technical knowledge of Klaviyo’s platform capabilities
Provide technical guidance for reaching large audiences effectively
Primary Goals
Transform our historic customer data into an engaged, responsive email list
Implement systematic approach to maintain list hygiene
Maximize deliverability while minimizing spam complaints and unsubscribes
Set up robust technical infrastructure for large-scale email operations
Ideal Candidate
Expert-level Klaviyo platform knowledge
Experience with large-scale email operations (100k+ subscribers)
Strong technical understanding of email deliverability
Background in email database management and optimization
Deliverables
List audit report
List cleaning strategy and timeline
Technical recommendations for segmentation setup
Flow architecture documentation
Best practices implementation guide
