Job Description:
We are looking for an experienced Shopify Marketing Specialist to optimize and enhance our e-commerce store. The ideal candidate should be skilled in advanced SEO, Google ad campaigns, and overall site optimization to drive traffic, increase sales, and ensure an excellent customer experience.
Key Responsibilities:
1. Advanced SEO & Site Optimization:
• Perform keyword research and implement advanced SEO strategies.
• Set up site mapping and ensure the store is well-structured for search engines.
• Optimize product listings, meta descriptions, and page content for better rankings.
2. Traffic Retention & Conversion Rate Optimization:
• Develop strategies to retain traffic and improve the conversion rate.
• Implement and test various traffic retention flows to reduce bounce rates.
3. Google Ads Setup:
• Create and manage ad campaigns on Google Ads (Search, Display, Shopping).
• Design and launch compelling ad creatives, including video ads if applicable.
• Track and analyze ad performance, making adjustments for optimal results.
4. Product Research & Store Setup:
• Research and select 30 top-winning products for our store.
• Add trust badges and other elements to build credibility with customers.
• Set up policy pages (Privacy Policy, Terms of Service, Refund Policy, etc.).
Requirements:
• Proven experience with Shopify store marketing and optimization.
• Strong knowledge of advanced SEO practices.
• Ability to create and manage successful Google ad campaigns.
• Experience in product research and selection for e-commerce.
• Excellent written and verbal communication skills.
• Portfolio showcasing previous Shopify marketing projects.
Preferred Qualifications:
• Previous experience with Shopify store setup and ongoing management.
• Ability to provide a few Google ad creatives as part of the initial setup.
• Knowledge of best practices for e-commerce conversion rate optimization.
