We are seeking a highly motivated and creative Social Media Advertising Specialist to join our skincare brand team. The ideal candidate will have a passion for beauty and wellness, a deep understanding of social media platforms, and a proven track record of managing successful advertising campaigns on Facebook and Instagram.
Responsibilities:
Develop, implement, and manage paid social media advertising campaigns across Facebook and Instagram.
Create compelling ad copy, visuals, and content strategies tailored to our skincare audience.
Conduct audience research to identify target demographics, interests, and behaviors for effective ad targeting.
Monitor and analyze campaign performance metrics, including ROI, CTR, and engagement rates, to optimize results.
Collaborate with the marketing and creative teams to ensure brand consistency and alignment with overall marketing goals.
Stay updated on the latest trends, tools, and best practices in social media advertising.
Manage budgets effectively to maximize campaign performance and achieve objectives.
A/B test ad creatives and strategies to continuously improve campaign performance.
Requirements:
Proven experience in social media advertising, specifically on Facebook and Instagram.
Proficiency in Facebook Ads Manager and related tools.
Strong analytical skills to assess campaign performance and make data-driven decisions.
Excellent copywriting and creative skills tailored to a beauty/skincare audience.
Knowledge of skincare and beauty trends is a plus.
Ability to manage multiple campaigns and deadlines simultaneously.
Strong communication and collaboration skills.”
