We are looking to build a large pipeline of UGC creators for our ecommerce clients. We need someone who can take our provided brand guidelines and target personas and search TikTok and Instagram to identify micro-influencers that align with these criteria.
Key Responsibilities:
1) Research TikTok and Instagram for micro-influencers who fit our brand guidelines and target personas.
2) Ensure the influencers align with the specific aesthetics, values, and audience of the brand.
3) Compile a comprehensive list of influencers into a spreadsheet, with information such as follower count, social link, and why they are a good fit.
Requirements:
1) Familiarity with TikTok and Instagram trends, micro-influencers, and UGC content.
2) Basic understanding of brand alignment and target audience analysis.
3) Strong attention to detail and ability to organize data efficiently.
This is a straightforward task, but attention to detail and an efficient workflow are crucial. If you’re someone who enjoys scrolling through social media and spotting creators who fit specific styles or brands, we’d love to work with you!
