Objective:
To elevate the visibility, engagement, and sales of our tour on Viator by refining the tour’s presentation and implementing a strategic marketing plan.
Scope of Work:
1. Tour Review and Feedback:
– Conduct a thorough review of your existing tour listing on Viator.
– Analyze competitor reviews and ratings to identify opportunities for improvement.
– Provide recommendations on enhancing the tour description, pricing, and itinerary based on industry best practices and competitor analysis.
2. Content Optimization:
– Tour Title and Description Enhancement:
– Rewrite the tour title to be more compelling, incorporating relevant keywords to improve SEO and visibility.
– Edit and refine the tour description, ensuring it is clear, enticing, and aligned with your target audience’s needs and desires.
– Highlight unique selling points, safety measures, and traveler benefits to differentiate your tour from competitors.
– Image and Video Curation:
– Assess the quality of current visuals and recommend/assist in adding high-quality photos and videos to showcase the experience.
– Optimize media for both desktop and mobile platforms.
– Pricing Strategy:
– Review and recommend adjustments to pricing tiers or special offers to attract more bookings and stand out in searches.
3. Marketing Strategy Development:
– Target Audience Identification:
– Define and refine your target audience based on demographics, travel trends, and behavior patterns.
– Identify geographic regions and specific customer personas most likely to book your tour.
– Social Media and Paid Advertising:
– Develop a social media marketing strategy that includes engaging posts, ads, and influencer collaborations.
– Launch targeted ad campaigns on platforms such as Facebook, Instagram, and Google, driving traffic directly to your Viator listing.
– Email Marketing Campaigns:
– Create email marketing strategies for past customers, leveraging feedback to promote repeat bookings and referrals.
– Develop a lead magnet for building an email list, offering exclusive discounts or perks for potential travelers.
4. Viator Algorithm Optimization:
– Research and apply best practices for optimizing the tour listing based on Viator’s ranking algorithms.
– Implement changes to improve your tour’s visibility in search results, such as maximizing customer reviews, optimizing keywords, and enhancing your listing’s relevance.
5. Monitoring and Reporting:
– Provide ongoing monitoring of your tour’s performance, tracking key metrics such as impressions, clicks, bookings, and conversion rates.
– Monthly reports on campaign performance, with recommendations for continuous improvement.
– Real-time adjustments based on market trends and tour performance to maximize visibility and sales.
Deliverables
– Fully optimized Viator tour listing (title, description, images, and video).
– Comprehensive marketing strategy document, including target audience, social media, and email campaign outlines.
– Monthly performance reports with actionable insights.
Timeline:
– Phase 1: Review & Strategy (immediate)
– Phase 2: Content Optimization (1 weeks)
– Phase 3: Monthly marketing Campaigns (Ongoing, to be determined)
