We are seeking a skilled web developer to enhance our existing website. The ideal candidate will have experience in improving user experience, optimizing site performance, and implementing new features. Your input will be valuable in making our website more engaging and functional. If you are passionate about web design and have a keen eye for detail, we would love to collaborate with you on this project. Please share your portfolio and relevant experience when applying.
Add Social Proof Above the Fold
Requirement: Display social proof prominently on the top of the landing page (visible without scrolling).
Options to include:
Customer photos with 5-star ratings.
A strong testimonial as the headline.
Key statistics like “Trusted by 10,000+ users” or “Serving 30+ countries.”
Logos of notable clients or media mentions (e.g., “As featured in NBC, CBS”).
Real-time notifications (e.g., “John from NY just signed up”) using tools like UseProof.
Action Items:
Add a section at the top for customer photos or logos.
Integrate real-time notification software if selected.
2. Use Eyebrow Copy Above the Headline
Requirement: Add a short line above the main headline to set context.
Example: “For small businesses looking to double their leads.”
Action Items:
Identify the main headline on the homepage and add a concise context-setting line above it.
3. Use Conversational, Human Copy
Requirement: Revise the current copy to sound more conversational and approachable.
Key Changes:
Use short sentences and contractions (e.g., “you’ll” instead of “you will”).
Address user pain points directly (e.g., “People who need your product can’t find it” instead of “low visibility reduces reach”).
Action Items:
Audit and rewrite the homepage and key landing page text for a more conversational tone.
4. Place Testimonials Strategically
Requirement: Position testimonials next to key claims or benefits in the copy.
Example Placement: After a claim like “Saves 10 hours weekly,” add a testimonial that confirms this result.
Action Items:
Identify and match testimonials to claims on the page.
Update the design to accommodate testimonials alongside claims.
5. Highlight Video Testimonials with Headlines
Requirement: Add video testimonials with a headline summarizing the key takeaway.
Example: “Saved me 10 hours a week!”
Action Items:
Add a section for video testimonials.
Ensure each video is accompanied by a headline summarizing the benefit.
6. Add a Comparison Table
Requirement: Create a comparison table to show advantages over competitors or the traditional way of doing things.
Key Points to Include:
Highlight differentiators like personalized strategies or unique benefits.
Use benefits such as time savings, efficiency, or results.
Action Items:
Design and integrate a table comparing your service with competitors or outdated methods.
Avoid negative comparisons; focus on positive differentiators.
7. Lead with Benefits, Not Features
Requirement: Rewrite feature descriptions to emphasize the benefits to the user.
Examples:
Instead of “low-fat formula,” use “Helps control weight and allergies.”
Turn technical points into user-focused benefits (e.g., “Whole food ingredients → Helps dogs live 2.5 years longer”).
Action Items:
Update product or service descriptions across the site to highlight user benefits over features.
8. Add a TL;DR CTA Panel at the Bottom
Requirement: Create a summary section at the bottom of the page for users who scroll through quickly.
Content to Include:
Main offer.
Key benefits.
Final call-to-action (CTA).
Example: “Save 10 hours weekly. Start now with no credit card required.”
Action Items:
Add a TL;DR panel at the bottom of the landing page summarizing key points and including a CTA.
9. Boost CTA with “Safe Choice” Copy
Requirement: Add reassuring text below the CTA buttons.
Examples:
“No credit card required.”
“Get set up in 5 minutes.”
Action Items:
Update the design of all CTA buttons to include a small reassurance line beneath each button.
